standard." obama, i don't think so. but the people in politics read it. particularly republicans. not just elected officials but consultants, strategists, people in government and so on read it. and then we have, we make sure that we have a great readership in the journalistic community in washington. i mean, about 400 copies on the weekend on sunday. they get one at home. and which if you get one on sunday, right, they have a lot better chance of reading it than they would if they get it in the office on monday when they are flooded with other things. so you have the political community, the journalistic community and the academic community. being at the new republic, i remember how, how widely read the new republic was in the academic community. of course, they did not like my stuff. i get letters saying why are you there? at the conservative academic community is a lot smaller, but we circulate among them, too. when you have that great readership, it helps. >> in the wikipedia site -- it talks that he possibly bought this for $1 million from rupert murdoch. why did he not want to feel?